RITA mehrish
Branding
Leadership coach Ritu Mehrish needed a strong personal brand to stand out in a crowded field. So Rumble created “Leadership Troubleshooter”, a unique brand identity that differentiates Ritu from her competition.
Ritu Mehrish and Partners wanted to stand out in the Leadership Coaching category.
We went through a discovery process with them and found that they are more than just leadership coaches.
They take existing leaders who are facing obstacles, doubts, boredom and fears - and help them get back on track.
Ritu has written extensively about these issues in her best-selling book, Leader’s Block.
This led us to an entirely unique space that her company could own.
LEADERSHIP TROUBLESHOOTERS.
We created an identity that reflects this positioning.
The square represents the ‘block’ a leader may be facing.
The circle represents the solution.
And the overlapping space in between represents the role of Ritu Mehrish and Partners. The catalyst to get from one state of affairs to another. The epiphany.
The logo informed a whole design system.
From angry boiling water, which represents frustration, to a calm pond which represents serenity and understanding.
