abillion
Branding
abillionveg was originally a vegan food review site. However, it soon realised that it was about much more than just vegan food. So to reflect their growth and potential, they needed a new brand name and identity.
That’s when Rumble came in. And abillion was born.
It takes a billion people to save the world.
That has been the belief of abillionveg, a platform where people can post and review vegan food from restaurants all around the world.
But the company wants to be more than just about vegan food. It wants to encourage a sustainable lifestyle in every aspect of life. Veganism is one way to reduce methane emissions. But there are other ways too.
So they decided to drop the ‘veg’ in their name.
We created a new identity for them.
At the heart of the new logo is a numerical representation of a billion. It is steeped in meaning.
We created a purpose for them, a tone of voice and a tagline that will inspire people inside the company and out.
