m1 x apple

Branding

M1 and Apple wanted to show off the iPhone 13 Pro Max camera. And what better way to show off a camera than by making a film - or three?

Rumble gave three local directors - Royston Tan, Jun Chong and Alvin Lee - a simple 3-part brief: Make a film about “Christmas with a Singapore twist.” Include the line “That’s the one!” And show the 1 from That One Show’s logo in the film.

Here are the results.