M1 Pet pebble
Campaign
M1 was relatively invisible in a world where saliency is hard to achieve, especially in the telco space. The brief to us was to help us be seen and to engage our audiences in a memorable and fun way.
In order to drive engagement on social platforms and to make M1 fun again, we organised a Pet Pebble contest. We designed the website, social media and packaging.
Packaging
The packaging of the pebble is inspired by an animal crate.
website design
For this campaign, we’ve created a website to provide more information on the pebble contest.
